Not a Problem
Wrote the project brief for Fallon, our creative agency partner, and was an approver on the American Home Shield brand refresh and “Not a Problem” campaign. Helped produce the broadcast assets and provided creative direction to my team, who created the full brand guidelines and applied the new voice and theme across all advertising in print and digital channels.
Their Time Has Come
Wrote the project brief for Marketing Architects, our direct response agency partner, and was an approver on all versions of the broadcast creative that they created. Worked closely with Marketing Architects on the final production.
Cross-Channel Creative Executions
